Landon Huffman, the 2023 CARS Tour Most Popular Driver, will take the next step in his media venture in 2024 by partnering with FloRacing for expanded distribution of his popular vlog series. 

Huffman, a grassroots racer from Claremont, North Carolina, has become well known across the motorsports world as a result of his highly popular vlog series on YouTube and his social media presence. 

This year, Huffman will expand on his diverse racing schedule competing full-time on the CARS Tour, part-time in the high horsepower SMART Modified Tour and in a limited schedule, locally, behind the wheel of Late Model Stocks and Limited Late Models. 

“Working alongside FloRacing in 2024 will allow us to bring even more attention to the series we love like the CARS Tour and SMART Tour,” Huffman said. “This is a great opportunity to continue growing my personal brand while working together to bring new eyes to our sport and provide a behind-the-scenes look into what makes things go at the grassroots level.”

Huffman’s vlog will take you behind the scenes as the North Carolina racer competes at short tracks across the southeast and possibly even beyond. It will feature exclusive at-track scenes as well as a cast of characters from his race team and personal life.

“Landon Huffman is a rising star with the CARS Tour and soon to be in the Modified ranks as well,” said FloRacing’s Rob Blount. “His race day vlogs are well produced, highly entertaining and bring an already established audience to FloRacing. We are excited to have him in the FloRacing family to grow that audience even more.” 

The vlog series will debut on FloRacing Tuesday night with a behind-the-scenes look at Huffman’s Modified debut during the World Series of Asphalt Stock Car Racing at New Smyrna Speedway.