FloSports, a leading global sports media company, has added the crown jewel of super late model racing to its portfolio acquiring the exclusive live event rights to the 57th Snowball Derby. The annual event will be streamed live on FloRacing and extensively featured across FloRacing social channels in the lead up to the race. In support of the agreement, Five Flags Speedway has announced that it will increase the winner’s purse to a record $50,000. The 57th Snowball Derby will stream live from the Five Flags Speedway in Pensacola, Florida December 4-8 only on FloRacing.  

What To Know About The 2024 Snowball Derby At Five Flags Speedway

The addition of the 57th Snowball Derby to the FloRacing calendar reinforces FloRacing’s place as an essential destination for motorsport fans across the globe. Beyond streaming the main event live, FloRacing will provide comprehensive coverage of qualifying events and practice sessions, ensuring an immersive experience across all digital channels. Racing America will retain rights for Five Flags Speedway’s regular season events and will continue to promote, cover and support the track throughout the year.

Since its creation in 1968, the Snowball Derby has commanded national attention becoming a required stop for late model drivers. It has long attracted the best drivers of NASCAR with past winners including current NASCAR Cup Series drivers Noah Gragson, Kyle Busch, Erik Jones, and Chase Elliott along with legendary drivers Donnie Allison and Darrell Waltrip. 

“We’re proud of what the Snowball Derby has become and are very grateful to the many who have supported the race throughout the years like speed51.com and Racing America, which continues to showcase our regular season events,” commented Tim Bryant, General Manager of the Five Flags Speedway. “What FloSports has done on the dirt side of short track racing is phenomenal, and to include the Snowball Derby into their asphalt programming is fantastic. We’re looking forward to working with FloRacing and creating an exceptional experience for both the competitors and fans.” 

Mark Floreani, Co-Founder and Chief Executive Officer of FloSports, added, “We could not be happier to add The Snowball Derby to the FloRacing schedule. Tim Bryant and his team have built the Snowball Derby into a must-watch event every December and now, for the first time, FloRacing subscribers will get to enjoy the live action and in-depth storytelling exclusively on our platform. This is going to be a special event for our fans and we hope they're going to love it.”

FloRacing is a worldwide leader for motorsports fans with more than 1 billion minutes streamed across nearly 1,000 live events in 2023. The first three months of 2024 marked the most live streamed period in FloRacing history, with more than 407 million live minutes watched by over 2 million gross viewers. During this same period, FloRacing social channels earned more than 144 million impressions and 85 million social video views.  

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