As a critical member of FloSports’ Digital Marketing team, the Digital Marketing Specialist will contribute directly to the success of the marketing department by assisting in leading subscriber acquisition, engagement, and retention efforts for our rapidly growing vertical, FloRacing, across all digital marketing channels. The position requires subject matter expertise in a variety of motorsport disciplines with experience in content marketing, social media, email marketing, paid media, SEO, budget management, and data analysis. The ideal candidate is a passionate motorsports expert with marketing experience who can collaborate and communicate across multiple teams. Click here to apply.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develop digital marketing campaigns around events and original content to meet or exceed quarterly subscriber acquisition and retention goals

• Execute organic social media campaigns and manage event coverage and community engagement during live events across platforms 

• Collaborate with the content team to execute content marketing and SEO campaigns that are optimized for both desktop and mobile

• Execute email marketing and push notification campaigns

• Assist in managing paid media budget and strategy

• Coordinate the creation of promotional assets with design teams 

• Analyze and report campaign results to management and key stakeholders

• Optimize media mix based on data insights and performance metrics

• Partner with customer support to manage social media response

• Coordinate with the partner marketing team on strategizing and building event presence

REQUIRED EXPERIENCE:

• 2+ years experience executing holistic digital marketing campaigns across social media, email, and paid media channels

• Expertise in a variety of motorsport disciplines, including drag racing and/or motocross

• Ability to plan and execute digital campaigns against engagement and revenue targets

• Experience managing a paid media budget in Facebook Ads Manager and Google Ads 

• Track record of making data-informed decisions to improve marketing KPIs

• Strong project management skills with the ability to prioritize multiple tasks and consistently meet deadlines in a dynamic work environment

• Ability to communicate and collaborate within the marketing team and cross-departmentally

BONUS POINTS:

• Bachelor’s degree in marketing or a related field

• Previous work history in digital media

• Experience with social media management software

• Knowledge of photo and video editing tools

WHO WE ARE:

Founded in 2006, FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ sports in the US and abroad. FloSports’ vision is to finally give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home.

HOW WE DO IT:

We are the CEOs of our own work and are accountable for the tasks and responsibilities assigned to us. We take pride in creating the content that fans love. We row in the same direction and work together on our common vision. We build and strengthen our relationships through teamwork and respect. We embrace challenges, ask questions and are allowed to fail as long as we learn. We are passionate about building tribes and communities worth belonging to. We are innovative, curious, and have an appetite for making things better. Does this sound like you? Apply Today!

OUR BENEFITS:

• Recognized as one of 2020’s Top Workplaces by the Austin-American Statesman

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• 401(K) company match

• Progressive parental leave policies

• Flexible paid vacation and work environment

• Hack-a-thons

• Free laundry service for all positions that require travel

• Bring your dog to work- everyday!

• Stocked snack bar, catered lunch and breakfast tacos every week

• Modern and collaborative office environment