The new promotional team at Selinsgrove (Pa.) Speedway plans to revitalize the 78-year-old half-mile track, bringing back a weekly Super Late Model division and more Limited Late Model dates in 2025.

Ardent track supporters Paula Schick, Jenna Mowery and Colin Rice formed the Snyder County Dirt Management Group and announced Monday they've signed a lease with the Selinsgrove Fair Board Association after the 2024 season ended prematurely because of financial limbo under ERS Promotions.

“We’ve all grown up at the racetrack locally. We all want to see it succeed,” Rice said Monday night in a phone interview with DirtonDirt.com. “Obviously with the stuff that’s gone on the past two years, it was very awful. We got together and we think we can turn this around.”

The new promoters estimate 17 of the speedway’s 20-25 events in 2025 will feature Super Late Models. Only five Super Late Model events were on Selinsgrove’s schedule the past two seasons under ERS Promotions, down from the division’s 15 events in 2022. Selinsgrove’s season opener will be Friday, April 11, with 410 sprint cars and Limited Late Models joining Super Late Models. Six to 10 total races for the 410 sprint cars are in the works as well.

“A lot of local people were wondering what happened to the Supers at Selinsgrove,” said Schick, the daughter of two-time Late Model track champ Paul Long and wife of two-time Late Model track champ Donnie Schick. “It’s time to bring them back. They’ve had nowhere else to go really (in Central Pennsylvania) but Port Royal (Speedway).”

A complete schedule hasn't been released, but Super Late Model specials planned include a $6,300-to-win event on Aug. 31 and a $6,000-to-win date on Appalachian Mountain Speedweek, the FloRacing-streamed minitour operated by Jim Bernheisel. The new promotional group is "hopeful" for a Pennsylvania Sprint Car Speedweek date in 2025, as Rice added "we’re supposed to be confirming by the end of the week. Hopefully. Our fingers are crossed.”

Promoters envision hosting a national tour, but found it was too late to land a 2024 date. The track hasn't hosted a national Super Late Model tour since the World of Outlaws Case Late Model Series in 2019.

Saying community support has been overwhelming, Schick said they plan "to work with Port Royal and Clinton County (Speedway in Mill Hall, Pa.,) so we don’t step on each others’ toes.” Selinsgrove’s new promotional team vows to get the speedway “back to at least where it used to be, at least a spot on the map.”

Marketing manager Phil Walter II echoed that, adding “the nice thing about it is we have major support from the local community as well that once the locals got back involved, the local businesses are reaching back out telling us that whatever we need, let them know."

There are no immediate plans for Selinsgrove to livestream weekly events. "We just want to get the cars on the track at this point," Walter said. "Once we see how things are going, maybe we’ll get our feet wet with (streaming) and see how it goes.”

For more information, visit raceselinsgrove.com or visit the track’s Facebook page.