Austin, TX (Oct. 18, 2024) - FloSports is entering into a multi-year media extension with the Lucas Oil Late Model Dirt Series, which will maintain FloRacing as the exclusive streaming partner for the series. As part of the agreement, FloRacing will now also serve as the series’ presenting sponsor with full in-stream integration and promotion across all Lucas Oil Late Model Series events starting in 2025 with more than 50 races scheduled.  The announcement will be made as part of the end of season press conference this afternoon at the 44th Annual General Tire Dirt Track World Championship Presented By ARP at Eldora Speedway. 

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“FloRacing is the essential destination for motorsports fans, and the Lucas Oil Late Model Dirt Series is a large part of why,” said Michael Rigsby, GM of FloRacing. “By extending our agreement and elevating our brand as a presenting sponsor, we’re reinforcing our commitment to the series and to our many fans across the globe.”  

In the last year, Lucas Oil events generated more than 1 million viewers with 269 million live minutes streamed on FloRacing. It follows the strongest year in FloRacing history in 2023 with more than 142 million content views on the platform. 

“Our relationship with FloRacing has been a strong one and getting even better with each passing season,” said Rick Schwallie, Director of Lucas Oil Late Model Dirt Series. “The success of our program is possible by the ongoing commitment from both sides.”

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